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This edition is sponsored by Kixie, with Kixie you can start enabling your sellers to spend less time waiting for prospects to pick up the phone and respond, and more time having qualified sales conversations
Click Here to get a free inside look at the value of the tool!Hey Sales RX'ers,
As we draw closer to the new year, it's becoming more relevant that marketing needs to try something new. And with trying something new, comes the need for expert opinions.
We recently had a LinkedIn Live session with Amanda Martin & Andreas Diwing, two marketing rockstars. In that session, we got pretty deep into marketing practices and social media strategies to help brands generate more qualified pipeline.
I encourage you to look through the information here, and potentially pass it along to a friend in marketing. Above and beyond that, you can go to The Sales RX Podcast to listen back to the entire live session we had.
💡 The Importance of Focus: Social media is a vast landscape, encompassing numerous platforms and content formats. The common misconception is that you must be present on every platform, consistently churning out content. However, this scattered approach is often counterproductive for B2B professionals.
Amanda emphasizes the need for focus. She suggests that you should determine where your target audience resides and where you can get the most revenue for your efforts.
As Andreas points out, social media is primarily about peer-to-peer interactions. While it can be used for lead generation, it’s not about broadcasting your message to the masses. Instead, it’s about building relationships and influencing individuals within your industry. This is particularly crucial for B2B companies.
💡 Leveraging Social Media to Target Your Audience: When it comes to social media for B2B brands, it’s vital to understand your audience thoroughly. Rather than spreading yourself thin across various platforms, identify the ones where your target audience is most active. Here are some tactical insights to consider:
💡 Effective Communication Across Departments: Communication across departments is an underrated process that can significantly impact your B2B marketing and sales strategy.
Amanda stresses the importance of sharing information between sales, marketing, and customer service teams. By listening to customer feedback, understanding pain points, and aligning your efforts, you can create more targeted and effective campaigns.
Andreas hits on the fact that new team members with varying levels of experience are starting at the company every day. This allows for a diverse background of opinions and insight on new GTM practices.
💡 Process Versus Motion in Marketing: When it comes to determining your marketing strategy, should your motion dictate your process, or should it be the other way around? Both Amanda and Andreas provide valuable perspectives:
When it comes to social media, identify the platforms that resonate with your audience and leverage them effectively. Foster communication across your organization to create synergy and alignment.
Whether you prioritize process or motion in your marketing strategy, the key is to remain agile and ready to adjust your approach as needed. By implementing these insights, you can make more informed decisions as we tread through 2024.
Stay prescriptive ya'll 🩺
Get a free consultation and review of your current Go-To-Market playbook by booking an intro call below.
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