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It’s crucial for sales and sales leadership professionals to adapt and embrace new strategies to stay competitive. The traditional playbook no longer guarantees success, and the rise of technology, adjustments in email deliverability, and changing buyer behavior require a fresh approach.
Companies have spent the better part of 2023 trying to figure out when the chips are down and how to compete with fewer dollars to spend, to acquire even fewer dollars customers have to spend.
By 2025 60% of the workforce will be made up of Millennials and GenZ, with the majority of that group being dominated by the former. Millennials dominate the sales space because they understand the evolving dynamics of the market.
As a sales professional, consider learning from their insights and approaches. Don't dismiss their advice as unsolicited; instead, seek to understand how they've achieved success in the modern sales landscape.
It will do you wonders to also consider what place is this feedback coming from. Do I have a rep who is genuinely interested in providing us with top-tier feedback to make the most of our efforts? Or, do I have someone who is scapegoating their performance and masking it as critical feedback?
Sales leaders, including Directors of Sales and VPs, should move beyond generic advice and unsolicited recommendations. Instead, focus on personalized coaching and learning for your sales team.
You don’t sell to every persona the same way, so why would you lead every person the exact same? Leadership being a “one-size-fits-all” is an archaic way of thinking from the 80s and 90s.
Understand how each team member learns and receives information best and tailor your coaching approach accordingly. Whether it's a strategic or motivational push, adapt your leadership style to nurture each individual’s growth.
The seven worst words in business are, "We have always done it this way." Leaders who stick to this mentality often miss out on opportunities for growth. Embracing change and acknowledging that you don't know everything is essential.
It’s companies that are willing to a/b test and look outward for new ways of doing things that will win the Infinite Game. Don't let pride stand in the way of progress.
Be open to new strategies, technologies, and approaches to stay relevant and effective in the ever-changing sales landscape. A carpenter who relies on others to use the tools for them is no carpenter at all. Every sales leader should be getting their hands dirty with their team these days.
Adapting to change and seeking continuous improvement is tough for anyone. Remember that success in sales isn't about following a rigid playbook but staying open to change and growth.
In the movie Moneyball Brad Pitt, who plays the GM of the Athletics Billy Beane, has an infamous line, “Adapt or Die.”
This is a mantra you should embrace with your team as you look to beat out the competition in a down market and secure your job for the long term.
Time to get prescriptive y'all 🩺
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