"The venn diagram overlap and residue between sales and marketing gives us a huge advantage to expose the brand to prospects at a faster track than people think."
Eric Quanstrom
CMO, Cience
Guest Bio
Eric is the Chief Marketing Officer at CIENCE, Podcast Host of the Enterprise Sales Development Podcast, and a 4X C-Level Marketing Leader.
Episode Summary
In today's episode, we discuss how we can use inbound demand that never converted into outbound lists that double down on marketing's lead acquisition efforts and expand your marketing ROI.
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