"Multi-thread and build those relationships that create all those little fires in other departments."
Sam McKenna
Founder, #samsales Consulting
Guest Bio
Sam McKenna is the Founder of #samsales Consulting and is well known for her brand, "Show Me You Know Me". She is a LinkedInfluencer who posts tons of great content to the B2B Sales Community every day.
Episode Summary
In this episode, Sam talks about the bad traits of Account Executives, the pitfalls of discovery, how to multi-thread, and creating internal champions to better broaden your product value.
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