Episode 12: Why Content Creation for Individual Contributors with Alex Sheridan

“If you don’t put out any content in the next three to six months, nobody is going to come to you.”

Our Speaker

Alex Sheridan

Founder & CEO, Impaxs Marketing

Guest Bio

Alex is the Founder and CEO of Impaxs Marketing, where they specialize in helping small to midsize businesses win clients and build their brand on social media through creative and compelling video content.

Episode Summary

Only 9% of salespeople worldwide utilize video in their sales process. As platforms like TikTok continue to grow their market share and compete for the attention span of audiences worldwide, it’s key that content creation is everything, and individual contributors who can take this into their approach are destined to win.

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